Ryan Huang
Brand Identity, Type Design, Motion
Poets & Writers
Rebranding a non-profit to reach a new generation of aspiring storytellers.
A non-profit organization commited to supporting poets and writers, the goal of this rebrand is to increase its reach to attract a younger audience and increase awareness of the resources and programs that are available to them.
At the center of the brand is a custom typeface that combines blackletter influence with a contemporary twist, reflecting the merging of the old and the new in the organization.
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Bad Design Club